The AI social media manager for hotels and B&Bs
Carosell is the AI social media manager for hotels and B&Bs: it turns photos of your property, the area and moments with guests into polished carousels, schedules them on Instagram, TikTok and Threads and improves by learning what your audience actually saves and shares. You always approve before it goes live. 30 days free, then from €49/month.
Problems you know well
Guests' photos and stories stay stuck on the phone
A happy guest photographing breakfast or the sunset from the terrace is the most credible advertising you have. But between check-in, cleaning and bookings, you never find the time to gather those shots and turn them into content, and they end up forgotten in a chat or a gallery.
The profile goes quiet in low season
In busy months posting comes naturally, but as soon as occupancy drops so does the urge to open Instagram. The problem is that people looking for a place to stay for their next vacation also check the 'dead' months: a profile stuck for weeks looks like a closed property.
You see the rooms, not the experience
The clean, well-styled room photos already exist, but on their own they're not enough anymore: people booking want to understand what breakfast is like, what's around, what the atmosphere feels like. Communicating the experience takes time that running the property doesn't leave.
How Carosell helps you
Property photos become polished carousels
You upload shots of the rooms, breakfast and common areas and Carosell turns them into carousels with copy that tells the experience, not just the decor. You review and approve before they go out.
The profile stays alive even in low season
Carosell schedules content on Instagram, TikTok and Threads at a steady pace all year round, so anyone looking for you in January finds a profile as well-kept as it is in August, not an abandoned account.
Content that sells the experience, not just the nightly rate
Area, breakfast, nearby activities, the details that make the difference between one property and another: Carosell turns them into carousels and learns from what guests actually save and share, to suggest more of it.
Frequently asked questions
How much does Carosell cost for a hotel or B&B?+
You get 30 days free to try it with your property, then from €49 a month with no commitment. A cost far lower than an agency or a dedicated social media manager.
Does it publish on its own or do I decide what goes out?+
You always decide. Carosell prepares and schedules the carousels, but nothing goes live on Instagram, TikTok or Threads without your approval. You can edit copy and photos before giving the OK.
Do I need professional photos to use Carosell?+
No. The photos you already have of the rooms, breakfast or the area are enough, even ones taken with your phone. Carosell puts them together into polished carousels: it always uses your real photos, never fake images.
Does it work in the off-season too, when there are fewer guests?+
Yes, it's built exactly for that. Carosell keeps the calendar full all year round, alternating stories about the property, the area and experiences, so the profile stays polished even in months with fewer bookings.