The AI social media manager for lawyers and law firms
Carosell is the AI social media manager that creates the carousels and Instagram posts for your law firm: a regulatory update, a lesser-known right, a real (anonymized) case become ready-to-publish content. You stay the professional who decides what to communicate and how — Carosell handles the writing, design and scheduling.
Problems you know well
The legal sector still communicates coldly
On social media, law firms often end up posting only institutional announcements or seasonal greetings. Someone looking for a lawyer online expects to understand something, not to read a court filing rewritten as a post.
Explaining law and procedure simply takes time you don't have
Translating a ruling, a regulatory change or a procedure into language a non-lawyer can understand is real work, on top of hearings, opinions and deadlines. The result is that social media sits still for weeks.
Direct self-promotion feels uncomfortable
The code of conduct and the sensitivity of the field make openly selling your services awkward. What's needed is a way to become known that's informative before it's promotional, without slipping into an ad.
How Carosell helps you
Content that explains, not sells
Carosell turns a regulatory update, a lesser-known right or a common client question into a carousel that explains simply, step by step. Readers learn something useful, and connect that clarity with your firm.
Builds trust by showing expertise, not pushing sales
Every piece of content shows what you know how to do without asking for anything in return: it's the most natural way to be seen as a point of reference in a subject, while staying within the bounds of sober professional communication.
Consistency without having to think about it every week
Carosell suggests ideas, writes the drafts and prepares the graphics in line with the firm's image; you approve or correct before anything is published. The social calendar keeps moving even in weeks packed with hearings.
Frequently asked questions
How does Carosell work for a law firm?+
You tell us your practice area, the tone you want and the topics you're interested in covering (e.g. family law, employment, condominium law). Carosell suggests content ideas, writes the copy and creates the carousel graphics on your firm's topic. You see everything before it's published.
Can I review and edit the copy before it's published?+
Yes, always. Every carousel and post is published on Instagram, TikTok and Threads only after your approval: you can correct a technical term, adjust a tone or discard a piece of content — nothing goes out without your go-ahead.
How much does Carosell cost for a law firm?+
You get 30 days free to try it on real topics from your firm, then from €49 a month with no commitment.
Can Carosell write content on technical subjects without mistakes?+
Carosell writes drafts starting from what you provide, but the final word is always yours: you review every piece of content before publication, precisely because accuracy on legal topics is the one thing that can't be fully delegated.